The DC Super Hero Girls are finally here!
Since my daughter began her love affair with comic super heroes six years ago, I have wished for a product line like this. Now with the arrival of the DC Super Hero Girls at Target, little fans wouldn’t have to ask “Where are the girl superheroes?” as often.
My daughter is now eleven but was beyond excited when she heard about this product line. Within the past few weeks, DC Comics has released dolls, action figures, clothing, dress-up items, and a book for the DC Super Hero Girls line. It was like having Christmas in March for young fans. My daughter immediately wanted the dolls, which go nicely with the 12 inch male super hero figures already on the market, and the book. She chose to get the Harley Quinn and Poison Ivy dolls first, and I bought the book for her.
To begin with, the 12 inch action dolls, by Mattel, are incredibly well-designed. There are currently six dolls available for $19.99 at Target: Wonder Woman, Supergirl, Batgirl, Bumblebee, Harley Quinn, and Poison Ivy. Each doll has more of an athletic build than the super slender Barbie build that most comparable dolls on the market have. This different build allows for these dolls to stand on their own without a stand. It is one of my daughter’s favorite features because now the dolls stand like the 12 inch male super hero figures do. This feature adds a new level of play by not having to always hold the doll or lay them down. Also, the costumes have been altered to be more appropriate for younger fans and the dolls are sporting minimal make-up. I personally love the new looks. My daughter loves to cosplay at conventions, and these outfits are perfect, age-appropriate looks she can imitate. Within the story of the first book, Wonder Woman at Super Hero High by Lisa Yee, the new costume styles are part of the plot line, which is a nice tie between the products.
The book itself is a fun introduction to the world of DC Super Hero Girls while also promoting the themes of being true to yourself and finding the power that lies within you. As a parent, I’m pleased that this book addressed issues facing today’s youth in a way that wouldn’t be overwhelming to a young reader. The book is recommended for readers 8-12 years old and I agree with that range. Only thing to note is that this book is 240 pages; so its length may be an issue for some younger readers. To have a book series as part of the collection is a wonderful addition; similar to what Mattel also did with their Ever After High doll line.
Like other popular toys out there, it has its own clothing collection. This collection has clothing and accessories that showcase the characters and positive messages of the Super Hero Girls. Young female fans can choose from t-shirts, tank tops, shorts, dresses, hats, and other accessories to showcase their love of the characters. The refreshing part of this clothing is that they aren’t just pink or purple shirts with a super hero logo on them. Designers used colors that coordinated with the characters’ outfits instead. Not saying that some of the items aren’t girly; just that there is little use of the color pink.
Fans can also choose from three dress-up sets: Wonder Woman, Supergirl, and Batgirl. These sets are perfect for when fans want to become a super hero. In addition to the costumes, there are action accessories like Wonder Woman’s shield, which shoots discs, or Batgirl’s utility belt. The action gear sets it apart from other toy lines directed at girls, because typically dress-up accessories are purses or wands, not shields. It speaks volumes to have gadgets instead of fashion accessories to accompany the outfits. Young fans have waited a long time for female super hero toys and DC Comics did not disappoint.
After seeing the initial release of products, I’m excited to see what is added in the months and hopefully years to come. As much as I wish this would have come out a few years back, I’m beyond thrilled that it has come out at all. Only time will tell if this is a one-time change in marketing to young girls, or if this is part of a course shift to bring more diverse play options to girls.